The importance of communication strategies in business is steadily increasing. It is not uncommon for brands to dive headfirst into marketing and publicity without consulting a professional communicator until after encountering failures. According to seasoned marketer Kevin Gleaton, a different approach is needed. Businesses should prioritize marketing from the start and enlist the support of an experienced professional to help build an audience.
Gleaton firmly believes that market and social research skills form the foundation of a marketer's platform and, consequently, the foundation of a successful business. From analytical abilities to monitoring cultural trends, staying attuned to current developments directly informs early tactics for brand and creative development. A skilled strategist like Gleaton can identify what is culturally relevant, what is not, and the significance of these distinctions.
In Gleaton's view, knowledge is the ultimate power in communication. Uncovering insights and delving into the smallest details while maintaining a broad perspective are crucial for transforming a business and its messaging. This is one of the reasons why marketing automation holds such importance and constitutes a significant aspect of Gleaton's work for his clients. Additionally, his strategies encompass brand marketing, digital marketing, public relations, coaching, and social media. When implemented early on and consistently utilized by clients, these strategies collectively enable businesses to thrive.
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